A PASSION FOR DESIGN & HELPING LOCAL CREATIVES with Christina Laing of The Buffalo Collective
Hello! I’m Christina Laing, owner and head designer at The Buffalo Collective, a small graphic design business in Buffalo, NY. We provide custom branding and website design for photographers, artists, and creative businesses. We are makers above all else, believing in unique one-of-a-kind design.
Over the past ten years as an artist, I have pursued many creative paths. Student, photographer, gallery curator, studio manager, designer, traveler, dreamer. I went to school for photography and art history, and later began my very short career as a wedding photographer. As the years went on I realized that I had a greater passion for design, helping local creatives, and giving them the tools needed to chase their dreams.
Local Design & Chasing Dreams
Most days you can find me in my studio, an old furniture warehouse turned artist lofts in the Hydraulics District of Buffalo, NY. As fall creeps in I like to spend evenings in the studio as well... the windows open, cool breeze coming through the window, and the most perfect view of the city skyline out the window. My favorite little candle-lit nook is perfect for catching up on emails and working on client drawings.
I am inspired by all things Buffalo and anything with a rich history, soul, and a story. I am particularly drawn to old handprinted signs and advertisements. My design style is very modern and minimal. I firmly believe, "it seems that perfection is attained not when there is nothing more to add, but when there is nothing more to remove." (Antoine de Saint-Exupery)
I try to give each of my clients something unique to them, to their values, to their brand. Everyone has that one thing that makes them stand out, that makes their clients say "it just has to be you and no one else." Watching our clients grow, evolve, and truly come into their own is the most fulfilling part of the design process and something I will never grow tired of.
As I near the 5 year mark in my business, I'm taking time to stop, breathe, light a candle, and as always, be grateful for this humbling life that I have built for myself. Just like the first spring rain washes away the dirt of winter, the first autumn breeze rings in a season of change. Self reflection, growth, creative freedom. I'm excited for what this new season will bring to The Buffalo Collective and for our clients!
Or follow her on social media @thebuffalocollective